Rebranding ETHZilla and a New Strategy in RWA

Rebranding ETHZilla and New Development Vector

ETHZilla, formerly known as 180 Life Sciences, has undergone rebranding by changing its name to Forum and abandoning the strategy of accumulating ether. As a result, the company’s stocks rose by more than 13%, indicating a positive market reaction.

History and Transformation

ETHZilla emerged after the rebranding of a biotech company that was investing in digital assets. During the initial purchases in August, the price of Ethereum fell by 50%, forcing the company to reconsider its business model.

Strategy Change

In October, the company sold $40 million worth of ether for a share buyback, and in December, it sold 24,291 ETH for $74.5 million to pay off debts. These actions aimed at moving away from aggressive accumulation of crypto assets.

Focus on RWA

Fora is now focused on tokenized assets. A key part of the strategy has been the shift into the RWA (Real World Assets) sector — tokenization of real assets. The company purchased a mortgage portfolio for $4.7 million, planning their tokenization to achieve an annual yield of over 10%. Two aircraft engines have also been acquired, which will be tokenized through the SEC (U.S. Securities and Exchange Commission) platform Liquidity.io.

Market Impact

These changes indicate a serious transformation of the company, which is now betting on income from the tokenization of real assets rather than crypto reserves. Previously, Founders Fund of Peter Thiel completely sold its shares in the project, and ETHZilla holds 93,790 ETH at $174.8 million, remaining the ninth largest corporate holder of the second-largest cryptocurrency by market cap in the world.

Conclusion

The new strategic focus on the tokenization of real assets may become a long-term driver for Forum. Although the company’s stock market has not returned to the August peak of $100, the shift to RWA provides a solid foundation for future growth. Important considerations include:

• Strengths: Asset diversification and reduced dependence on cryptocurrency exchange rate fluctuations.
• Risks: Market volatility and regulatory complexity of tokenized assets.
• Opportunities: Potential yield increase from new investments in RWA.
• Threats: Unpredictable regulatory changes or technological risks.

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