In 2025, institutions are actively integrating bitcoin despite price declines. Experts compare its adoption to the Internet.
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In 2025, a significant shift occurred in the adoption of the first cryptocurrency — bitcoin — by institutions, including banks, public companies, and governments. Analysts at River stated that bitcoin is not experiencing a “bear phase” in the adoption market, despite a 50% price drop from its all-time high.
River analysts emphasized that trust in bitcoin is growing faster than any other asset in financial history. From an initial experiment, it has transformed into a recognized savings tool, comparable with the dynamics of the Internet’s early adoption.
Last year, institutional investors, including businesses, governments, and ETFs (exchange-traded funds), accumulated 829,000 BTC. Investment advisors were investing about $1.5 billion per quarter in spot crypto structures, opening bitcoin to millions of retail clients via brokerage accounts and retirement plans.
Interest in bitcoin from governments also intensified. In 2025, five countries became bitcoin holders, including Luxembourg, Saudi Arabia, the Central Bank of the Czech Republic, Brazil, and Taiwan. These states use various methods to accumulate bitcoin, such as state mining, purchases, and even hacking.
The number of American companies accepting bitcoin for payments has tripled, while its global use increased by 74%. The 300% year-on-year increase in Lightning Network operations (a network for accelerated bitcoin transaction processing) demonstrates enhanced adoption and technology integration.
Bitcoin’s volatility has declined to levels close to gold and the S&P 500 (an index of the 500 largest US companies). This indicates the “maturing” of the asset and reduces the entry barrier for more conservative investors.
Analysts concluded that trust in bitcoin grows every year. From a SWOT perspective:
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