An analysis of the impact of the $105 million deal between Trump Media and Crypto.com on the CRO and TRUMP tokens. A breakdown of Cronos’s role as a Layer 1 blockchain, as well as a analysis of both assets and their prospects.
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A recent deal between Trump Media and Crypto com, in which the media company acquired Cronos (CRO) tokens worth $105 million, has caused a stir in the crypto community. This move is strategic not only for Crypto com but also for Trump Media, which aims to integrate cryptocurrency into its products, such as the social network True Social and the streaming platform True Plus. The deal, involving 684 million CRO tokens, represents approximately 2% of the total circulating supply, a significant volume. The tokens will be held in Crypto com Custody and will be used for staking and as part of a rewards program.
To understand the scale of the deal, it’s worth taking a closer look at Trump Media. This isn’t just a company that owns the social network True Social. It also operates the streaming platform True Plus and has a fintech arm, TrueFi. Despite modest current revenues, the company has already invested heavily in crypto assets, including holding over $2 billion in Bitcoin. This demonstrates Trump Media’s serious intentions regarding integration with the crypto space.
Cronos (CRO) is not just an exchange token; it’s a full-fledged Layer 1 blockchain compatible with Ethereum smart contracts. Built on the Cosmos SDK, it provides high speed (up to 60K transactions per second) and low fees. CRO is used for staking, ecosystem governance, as collateral for lending, and as a medium for cashback. While the demand for CRO doesn’t always directly correlate with Crypto com’s revenue, the overall development of the ecosystem and the demand for its services (e.g., Crypto com Pay) directly influence the token’s value.
The deal between Trump Media and Crypto com is a significant event for both parties. It enhances the legitimacy of cryptocurrencies in the traditional media space and expands the functionality of the CRO token. Cronos remains a powerful and fast blockchain with a wide range of applications, making it attractive for long-term investment. However, current analysis points to a risky downward trend. Therefore, despite the project’s fundamental strength, one should wait for clearer market signals before entering a position. On the other hand, the TRUMP memecoin remains an extremely risky asset due to its downward trend and aggressive unlocking schedule.
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