Steak 'n Shake Boosts Sales with Bitcoin Payments

Steak 'n Shake Boosts Sales with Bitcoin Payments

The fast-food restaurant chain Steak 'n Shake, based in the USA, Europe, and the Middle East, reported a noticeable increase in sales after starting to accept Bitcoin payments. This move was part of the company’s strategy to transform operations and attract a new customer base.

Innovation History

Bitcoin payments were launched in May 2025. Steak 'n Shake declared that this innovation makes Bitcoin accessible to over 100 million restaurant visitors. Since then, the company has actively linked the sales growth to this initiative. For instance, in the second quarter of 2025, sales increased by 11%, and in the third quarter, by 15%.

Comparison with Competitors

Amidst the implementation of cryptocurrency, Steak 'n Shake surpassed competitors like McDonald’s, Domino’s, and Taco Bell in sales. The main mechanism supporting these changes was the company’s strategic Bitcoin reserve, where all funds from cryptocurrency transactions are directed.

Impact on Financial Results

As of January 2026, the value of the company’s cryptocurrency reserves rose by $10 million. The company also announced additional investments in the reserve amounting to $5 million. In total, the company manages 161.6 BTC, valued at $10.9 million at current market prices.

Bitcoin Bonuses for Employees

An important part of Steak 'n Shake's strategy was paying employee bonuses in Bitcoin. Starting March 1, 2026, hourly employees at company-managed restaurants will receive a bonus of $0.21 for every worked hour. These bonuses can be collected after a two-year vesting period. This program is implemented in collaboration with the company Fold, specializing in Bitcoin rewards.

Conclusion

The initiative by Steak 'n Shake to accept Bitcoin payments has shown a positive impact on the company’s financial results and has provided it with a competitive advantage in the crowded fast-food market.

• Strengths: Expansion of the customer base due to a modern payment approach.
• Risks: Bitcoin price volatility can affect financial results.
• Opportunities: Attracting tech-savvy consumers.
• Threats: Potential regulatory changes in the cryptocurrency field.

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