Ripple Strengthens Strategy Around XRP
Ripple strengthens its strategy around XRP, making it the core of institutional and regulatory efforts.
Table of content
Ripple Strengthens Strategy Around XRP
At the recent XRP Community Day, the leadership of Ripple, including CEO Brad Garlinghouse, clarified that XRP is not just an auxiliary asset but a core principle around which the company’s strategy is built. This statement marks an important milestone in Ripple’s development, as the XRP token becomes a central figure in the institutional strategy and regulatory approach.
XRP as the Basis of Strategy
Garlinghouse expressed confidence that XRP can position the company as a billion-dollar firm by focusing on regulation and liquidity. “There will be a trillion-dollar company in the crypto industry,” he stated, noting that Ripple has every chance of becoming that company.
The Role of Regulation
Special attention was paid to the potential adoption of the CLARITY Act in the US: Garlinghouse assessed the chances of its approval by the end of April at 75%. This underscores the strategic importance of regulation for Ripple, where regulation is seen not as a burden but as a main conveyor for attracting institutional clients and partners.
Institutional Flows and ETFs
A crucial part of the discussion was the institutional interest, particularly through ETFs (exchange-traded funds) — an instrument attracting significant investments even during periods of market instability. Garlinghouse noted positive flows into the XRP ETF of $30-40 million in recent weeks.
New Products and Technologies
Company President Monica Long emphasized that Ripple’s entire strategy revolves around enhancing the utility and trust function of XRP. Among the new initiatives, she highlighted the concept of a “payment credit,” linking payment providers’ financing needs and XRP holders seeking yield.
Conclusion
Ripple is betting on XRP as its development vector, aiming to strengthen its position through regulation and institutional products.
- Strengths: Clear strategy and regulation.
- Risks: Political uncertainty and market volatility.
- Opportunities: Growth of institutional interest and expansion of XRP applications.
- Threats: Competition and legislative changes.
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