Fundamental analysis in trading: what it is and how to apply it


The methodology of evaluating a company based on different micro- and macroeconomic conditions originated in the stock market. Any public project in which people invest is a business, and it has a lot of indicators that need to be evaluated. The way to evaluate these indicators is called “fundamental analysis” (hereafter the FA). You can find “fundamental” meaning in our trader’s dictionary.

The “father” of this modern type of market analysis is Benjamin Graham, who published his Security Analysis back in 1934. This book is considered the Bible for investors all over the world thus far. His most brilliant follower is Warren Buffett, who has long been at the top of the richest people in the world.

Since the middle of the 20th century, the market has changed; not only the types of analysis have transformed, but also the assets being analyzed. Therefore, today the fundamental analysis of stocks is applicable not only to commodity and stock analysis but also to the crypto market.

Fundamental analysis of crypto assets

Let’s take a look at how to analyze stocks and crypto to determine whether or not to invest in an asset.

Macro level

At the macro level, there are the following three areas of study within the financial analysis:

  1. Current global news, the general economic and political background, the favorability of the investment climate.
  2. Status of industries, determination of the greatest interest in a particular industry.
  3. Researching the news background of the company, from current reporting to transactions of various scales.

Micro level

At the micro level, the following indicators must be noted:

  • Tokenomics (business model, methods of using a crypto asset, blockchain activity)
  • The project development team (and other internal factors)
  • Economic situation in the world
  • User interest in crypto currencies (demand among market participants)
  • News background and economic forecasts

Let’s delve into each indicator and its meaning.

  1. Financial metrics, i.e. data on how the asset is currently traded, as well as what its liquidity and distribution patterns are.
  2. The number of transactions as an indicator of chain activity. The more transactions, the greater the need for this project. However, you have to be careful with this indicator. Onchain activity can increase even if one user transfers funds between his own wallets.
  3. Information about the number of transactions within the blockchain. An increase in this indicator indicates an increase in interest in the coin.
  4. The development team is a group of specialists who undertake the development and promotion of a given product to the masses. Here you can take note of the team member’s background, the presence of successful cases in the past, how the community looks like on GitHub, and what the activity is like. A coin, the development of which has never stopped, may be more attractive than one, the repository of which has not been updated over two years.
  5. User interest, i.e. in what way the developer’s project will be useful to an average user, whether there is something in their project that can really interest, and whether it will be useful in the future.

It is very important to know how much money has been spent on development and marketing in order to understand how long the project will last and what its market value is. You also need to know if the project has investors. Why is this so important? When funds run out, new investments are made by selling coins on the market. This additional supply lowers the coin price.

Remember that no project team will ever say anything bad about itself, and some projects may even hide certain information from their users. When the project is listed on the exchange, most investors will simply dump their tokens, which will further lower the asset price.

Let’s look at some real market examples.

Example 1:

In this example, we see some players dumping the asset once it was listed on the exchange, thus lowering the token price.


Here is an example №2 of big players dumping right after a listing:


Why should a trader analyze the financial market?

It is important to study and apply fundamental analysis of the stock market if:

  1. You feel that you understand nothing at all about the tokenomics of the project you want to invest in.
  2. You’re scared or worried about price fluctuations and want to understand the basics.
  3. You’re diversifying your assets, and you’re looking at buying assets over the medium to long term.

It is important to note that the analysis investment is mainly used by medium and long-term investors. In short-term fundamental trading, there is no point and no time to perform a full-fledged in-depth FA.

When you know what a crypto project is, what the underlying idea is, and what team is working on it you may speculate about how big this project will grow. However, in our article “What’s wrong with technical analysis” we told you that “speculating” and “guessing” won’t do any good. The difference between fundamental and technical analysis is that unlike technical analysis, which is focused on historical data and volumes, the FA is focused rather on qualitative factors. That said, neither method is a grail that will tell you 100% for sure which asset will bring you profit.

The FA is the tip of the iceberg, and your task is to delve deep into the ocean. The decision to buy an asset should be made on the basis of objective facts only, and objective factors are supply and demand, which can be observed on the Resonance cluster chart. Study them and thereafter make a decision whether to buy/sell an asset in the future.


Comparing fundamental vs technical analysis, the first one focuses on fairly qualitative factors and is more suitable for long-term investors than for intraday traders.

The real interest of the buyer in the asset can be seen only on the cluster chart and with the help of tools on the Resonance platform.
You can learn more about fundamental investing and company valuation techniques in the “Fundamental Analysis” lesson in our online university. Go for it!


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